A Brutal Startup Is Forcing You to Watch Ads Using Eye-Tracking Technology
MoviePass co-founder Stacy Spikes has a new startup called PreShow, and it’s using a business model straight out of “A Clockwork Orange”: The company’s new app helps you score free movie tickets — as long as you sit through 15 to 20 minutes of advertisements that use eye-tracking technology to make sure you don’t look away.
Unlike YouTube ads, which can be skipped after a few seconds or blocked with a third-party extension, PreShow demands your attention. To use the app, according to Engadget, you have to sign in with Apple’s FaceID. And you can’t just walk away or let your attention wander — the app watches you to make sure you’re paying attention.
To earn the movie tickets, you have to keep your gaze in frame, and look at your screen for the entire duration of the ads. Look away, or put your phone down, and a red border appears, pausing the ads until you give in and return…….